A place for all seasons

Penangites, especially those from Air Itam and Bandar Baru Air Itam, now have a new hangout place — All Seasons Place lifestyle strip mall.

This new hip place, with renowned food and beverage (F & B) retail outlets and other shops, is located in Lebuhraya Thean Teik.

The mall with a net leasable area of 240,000sq ft by Belleview Group has been receiving overwhelming response since opening on Dec 1.

Belleview Group retail and commercial division senior manager Lee Beng Beng said the outdoor car park with about 300 bays was full every evening.

“We have since opened the indoor car park with an addition of about 200 bays.

“Some 30 tenants have started operating,” he said during the mall’s soft launch at the PappaRich food outlet at the mall last week.

The anchor tenant is the biggest Giant Superstore in Penang, taking up 45,000sq ft.

International and local food outlets include PappaRich, James Foo & Family Western Food, Sushi King, Subway, Tang Bo Fu Dessert, I-Cup, Shihlin Taiwan Street Snacks, Fruuze Frozen Yogurt, Taiwan Famous Food, Easyway Food and Beverages, Fa Guo Shan Dessert, Roti Bakar, Each-A-Cup,Ice Happy Food and Aik Soon Tang Herbal Jelly.

Other outlets include Digi, Guardian, Celcom Blue Cube, Georgetown Pharmacy, eSaver Optical, Optimal Optics, Belleview Gallery, Teong Locksmith and Berkath Money Changer.

Women looking for some beauty treatment can head over to Step In Beauty, Nailicious Nails & Spa Saloon, Dejoyce Beauty and Hair Story International.

There are also four junior anchor tenants — Absolute Fitness, Wow Karaoke Box, Brewball and Mr DIY — scheduled to open before Chinese New Year.

“We have a good mix of families and youngsters visiting the mall and with the concentration on F&B, we manage to pull in a huge crowd,” Lee said.

He added that the company was aimed at bringing a new lifestyle to the area.

“We hope to bring something new to the community here so they will not need to leave Bandar Baru Air Itam and Air Itam for food and entertainment,” he said.

Lee said they were also particular about maintaining a balanced mix of tenants to offer visitors a better experience.

“We own all three floors with 120 units. As we own the property, we are able to manage it in-house to make the mall more relevant for the people,” he said.

Another unique feature of the mall is the glowing and LED colour-changing courtyard in the centre of the strip mall.

The five-storey cascading waterfall and fountain feature pool are also attractions drawing in the crowd at the mall.

Also present at the launch was Belleview Group managing director Datuk Sonny Ho who said the strip mall was designed by renowned Australian architecture firm Cottee Parker Architects.

All Seasons Place is the 500,000sq ft commercial component of a mixed development project.

All Seasons Park has four condominium towers with over 800 residential units and is scheduled for completion next year. - By WINNIE YEOH (The Star)

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