SP Setia Bhd will open sales offices in Beijing and Dubai this year to promote its projects to international buyers.
Chief executive officer Tan Sri Liew Kee Sin said the company already had sales offices in Ho Chin Minh City in Vietnam and Singapore.
“We are not only selling our properties overseas but also helping to market Malaysia as an ideal destination for property buyers,’’ he told a press conference yesterday at the launch of Eco Greens, the Setia Eco Gardens town park, by Johor Mentri Besar Datuk Abdul Ghani.
The 7.49ha park is part of the 383.64ha Setia Eco Gardens project currently undertaken by subsidiary Kesas Kenangan Sdn Bhd.
The scheme is the first nature-inspired township in Johor and the company’s second eco-friendly project after the Setia Eco Park in Shah Alam.
Taking about eight years to complete, the project comprises 10,000 to 20,000 mixed properties with a gross development value of RM2bil.
Last year, Setia Eco Gardens won the FIABCI Malaysia Property Awards 2008 for Best Master Plan and its unique sales gallery also won the award for Best Office at the inaugural Cityscape Real Estate Awards 2008 held in Singapore.
“Our products already reached an international standard and we are looking at selling our houses from RM1mil each to international buyers,’’ said Liew.
He said the company was confident of attracting foreign buyers due to the quality products offered.
Liew said these buyers had a choice of properties from the company’s on-going projects in the Klang Valley, Johor and Penang.
SP Setia would also be looking for more land in Johor for future developments especially in Iskandar Malaysia, he said, adding that all its future projects in the country would incorporate the eco concept. - By Zazali Musa (The Star)
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